Glasgow Warriors

Glasgow Warriors, the highly successful professional rugby team asked Petrus to develop an engaging and compelling brand positioning designed to accurately reflect the ambition, commitment and enjoyment the team delivers on the field and off.

Petrus held workshop sessions with all those involved in the organisation including the team squad, the sponsors, the supporters and the coaches to establish the key factors that make up the authentic Warriors' experience.

Now the Warriors have taken ownership of the powerful core theme GREAT RUGBY. GREAT PEOPLE. GREAT TIMES and use with great effect throughout all of their communications to build season ticket membership and engage with the broader community.

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